Philipp Plein signs licensing agreement with Worldtime Watches & Jewelry
Philipp Plein International AG and WorldTime Watches & Jewelry SA have signed a license agreement for the development, production and distribution of Philipp Plein watches and jewelry. The watch collections will be officially presented in July 2021 to begin on the market from winter 2021 in Philipp Plein boutiques, online and at certain authorized retailers, while an extended multi-brand distribution will follow in spring 2022.
The maximalist aesthetic that made Philipp Plein famous will inspire the new line of watches, whose designs will see Philipp Plein logos and symbols largely on the dial, bezel, case, straps and bracelets. All the brand’s distinctive stylistic elements – crystals, studs, multicolored veneers, military motifs and an innovative combination of precious and refined materials – will alternate around Philipp Plein’s signature $ kull motif, in a three-dimensional version and faceted, and crossbones in relief. The jewelry collection, which will be presented in January 2022 to be marketed soon after, will also be strongly characterized by the use of distinctive Philipp Plein traits, such as lettering, $ kull, double PP, hexagon and pattern. monogram. .
“I am delighted with the launch of these new lines of watches and jewelry, which enrich our collections with key elements of the masculine and feminine look,” said Philipp Plein, founder and CEO of Philipp Plein International AG, in a statement. “I am sure that the collaboration with WorldTime Watches & Jewelry will be an opportunity to push the limits of our luxurious and iconic vision even further. ”
For the development, production and distribution of watches and jewelry, WorldTime Watches & Jewelry will leverage its long collaboration with Timex Group, which has over 150 years of experience in the watch industry.
“We are particularly proud of this agreement and look forward to combining our experience in the world of watchmaking and jewelry with the image of Philipp Plein, to make available to consumers around the world collections that express the The brand’s unique aesthetic and idea of contemporary luxury, ”said Paolo Marai, CEO of Timex Group Luxury, in a statement.