Jean Cassegrain, CEO of Longchamp on the use of recycled fibers in the Le Pliage collection
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As brands learn to navigate the next stage of the pandemic world, strategy makers must seek out their customers and come up with strategies to adapt well to the changes taking place. The same goes for the French luxury family business Longchamp, which continues to pave the way for stability and continuity. Known for producing Le Pliage – an iconic collapsible nylon tote bag introduced in 1993 that comes in a rainbow of colors – the company continues to make headlines by staying relevant with its various collaborations; from Emotionally Unavailable (directed by vocalists Edison Chen and KB Lee) and Pokemon, to Jeremy Scott and Mr Bags.
During a historic launch, Longchamp announced its commitment to sustainable development by launching a Le Pliage recycled polyamide canvas. The company also hopes to transform the entire Le Pliage line using this sustainable textile by 2023.
We believe that using recycled fibers is a really good direction.Jean Cassegrain
In an interview with Yahoo Life SEA, the CEO of Longchamp, Mr. Jean Cassegrain, underlines the importance of flexibility in today’s constantly changing climate: “The main learning is that we have learned to value the importance of flexibility. in our strategies, and to ensure that our business remains flexible enough, because the last few years have shown us that anything can happen. “
About eco-responsible Le Pliage recycled bag, Cassegrain discusses the brand of the bag, and assures us that there is no major change in the design. “The fact that it’s very light and very durable; nothing has changed and you won’t notice the difference except the little green edge that we put around the bag. We have a bag coming up for the fall season that is made from recycled cotton, and for the next season, we are launching a bag in recycled linen, ”shares Cassegrain.