“It’s just very special”
Kevin Leonel is a New York streetwear designer. Major League Baseball players are among its esteemed clientele.
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The fashion designer is known to reuse and reinvent sportswear jerseys and memorabilia into whole new pieces like cardigans, jackets and hoodies. In January he did a Philadelphia Phillies Kimono inspired by Bryce Harper. After Lionel shared it on Instagram, Harper contacted the designer. The exchange ended with Leonel making the professional baseball player a personalized piece. Now other major leagues are carrying his work.
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“I do everything myself. I do all the cuts, I do all the seams, I even do the research myself, ”Leonel told In The Know. “So he starts telling a story after a while. The colors chosen, the team jersey, the work with a certain player. Everything is linked to a certain story.
“My hope is to someday take this around the world,” Leonel said. “Selling a part takes a lot of effort. You’ve been working on it for so long, and for someone to use their hard earned money to buy one, it’s just very special.
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The post office Kevin Leonel is the designer who reinvents sports jerseys in custom streetwear appeared first on Aware.
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